Product Marketing Manager

Competitive | Birmingham | Permanent

IQ Talent Solutions

Posted 25 days ago

IQ Talent Solutions

IQ Talent Solutions are delighted to be recruiting a Marketing Manager for one of our most prestigious clients who are a global industry leader in the print sector. The role can be performed fully remotely with occasional internatioal travel. The role will pay a competitive basic salary, bonus, car allowance and industry leading benefits.

The Product and Marketing Manager is a key role in the evolution and growth of our client’s business and will be responsible for translating customer/market insights and industry knowledge into winning propositions. The successful candidate will manage the assigned Printhead and Textile solutions/services within the portfolio, developing roadmaps, defining commercial and marketing positioning for the assigned solutions and services and will be responsible for the realisation and introduction of these solutions and services into various markets.

What is expected of the Product and Marketing Manager?

  • Product management activities for the assigned products and services, in close collaboration with strategic partners .
  • Develop, assigned services roadmap, and market propositions based on customer, and competitor analyses, to ensure the offerings are leading the market needs and expectations
  • Value proposition development based on customer insights
  • Support sales, including making prospect/customer visits, providing sales training content, contributing to internal and external social communities/blogs/portals, and facilitating sales training activities
  • Facilitate pricing (price setting) decisions and margin optimization
  • Support upstream marketing activities (e.g. buyer personas, competitive positioning, market requirements, launch plan) and drive engagement with commercial teams
  • Oversee the creation of product specific content assets that will be used across the sales journey. Collaborate with internal stakeholders and external agencies.
  • Document product requirements, user stories and artifacts to support the product development process
  • Support event participation, securing locations, consulting booth builders/design consultants and managing event fulfilment.
  • Monitor partner adoption and use to determine which features/functionality would enhance future versions.
  • Support or manage relevant strategic partnerships as needed
  • Write and initiate regional plans for product management, sales enablement and launch
  • Support sales with marketing program to generate leads and progressing sales cycles

What we look for in a Product and Marketing Manager?

  • At least 5 years of marketing or product management experience, ideally working in industrial/production print industry
  • Experience/knowledge in Inkjet technology with awareness of A2D transitions in multiple vertical sectors
  • Related region/market/industry experience preferred
  • Demonstrated experience creating and managing a portfolio segment
  • Previous product marketing or solution marketing experience strongly preferred
  • Ability to conduct market, competitor, and customer research to gather insight, assess market opportunities and make business cases for investment
  • Ability to understand market trends, development supply chain, competitive strategies, with an ability to translate into future roadmap.
  • Ability to develop and define strategies for new offerings
  • Strong customer relations and technology understanding. The ability to credibly speak about the technology, applications, and business outcomes with stakeholders, and represent the business at customers and industry event

What the Product and Marketing Manager will receive?

  • Competitive basic salary
  • Annual bonus
  • Car allowance
  • Industry leading benefits package
  • Opportunity to work for a leading, global brand

InterQuest Group is acting as an employment agency for this vacancy. InterQuest Group is an equal opportunities employer and we welcome applications from all suitably qualified persons regardless of age, disability, gender, religion/belief, race, marriage, civil partnership, pregnancy, maternity, sex or sexual orientation. Please make us aware if you require any reasonable adjustments throughout the recruitment process.

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