Marketing Manager

eCommerce Marketing Manager

Location: Manchester, UK (Hybrid – 3 days office, 2 days remote)
Salary: £40,000 – £50,000 + £12,000 OTE (based on 0.5% of eCommerce revenue)
Additional Bonus: Based on home customer renewals
Reports To: Head of Marketing
Type: Full-time, Permanent

About the Business

This is an exciting opportunity to join a high-performing, profitable software company known for delivering trusted, high-availability solutions to a global customer base. With ambitious growth plans and a focus on scaling direct-to-consumer eCommerce, the business is investing in digital performance and seeking a commercially minded, data-driven eCommerce Marketing Manager to lead revenue acceleration initiatives.

You’ll be joining a collaborative and technically skilled team based in Manchester, with the flexibility of hybrid working and strong leadership support. This is an ideal role for someone who thrives in a results-focused environment and enjoys turning insights into action.

Your Role

You’ll be responsible for growing eCommerce revenue year-on-year, increasing customer retention, and improving the performance of the company’s digital storefront. Your day-to-day will involve analysing performance data, identifying opportunities for conversion optimisation, and delivering marketing strategies that directly impact revenue.

Additionally, you’ll launch and manage a new affiliate programme and work closely with stakeholders across Product, Development, and Content to deliver compelling, user-optimised website experiences.

Key Responsibilities

Revenue Growth & Retention

• Lead initiatives to achieve 20% YoY eCommerce revenue growth

• Improve home customer renewal rates toward 80%

• Develop and implement customer lifecycle strategies to improve retention

Website Optimisation

• Identify underperforming pages and conversion drop-off points using analytics tools

• Collaborate with Product, Development, and Design to deliver UX and UI improvements

• Run A/B tests and deploy CRO tactics (personalisation, SEO optimisation, heatmapping)

Cross-Functional Collaboration

• Work with the Campaigns Manager to increase site traffic through integrated campaigns

• Align with the Content Manager to optimise and revise on-site content

• Ensure marketing-led initiatives are effectively translated into product and UX development

Affiliate Marketing Programme

• Design and implement an affiliate marketing programme from the ground up

• Build and manage affiliate partnerships to drive incremental revenue

• Monitor and optimise partner performance

Data & Reporting

• Use tools like Google Analytics and Hotjar to track KPIs and user behaviour

• Generate regular performance insights and reports for internal stakeholders

• Make data-informed recommendations to shape broader marketing decisions

Skills & Experience

✅ Essential

• Proven success in growing eCommerce revenue and improving customer renewal rates

• Hands-on experience with website CRO tactics (A/B testing, UX, SEO)

• Experience launching/managing affiliate programmes

• Strong analytical mindset with fluency in Google Analytics, Hotjar, and CMS tools

• Excellent cross-functional collaboration and stakeholder communication skills

• Deep understanding of eCommerce platforms, user journeys, and conversion funnels

Desirable

• Experience within the software or tech sector

• Familiarity with renewal or subscription-based revenue models

• Competence in using AI-driven tools to accelerate marketing performance

Why Apply?

This is a fantastic opportunity to make a tangible impact on digital performance in a profitable and ambitious company. You’ll have ownership, autonomy, and the backing of a capable team and leadership to drive measurable success—while enjoying a hybrid working environment and a performance-based bonus that rewards results.

InterQuest Group is acting as an employment agency for this vacancy. InterQuest Group is an equal opportunities employer and we welcome applications from all suitably qualified persons regardless of age, disability, gender, religion/belief, race, marriage, civil partnership, pregnancy, maternity, sex or sexual orientation. Please make us aware if you require any reasonable adjustments throughout the recruitment process.