SEO professionals in the UK: A guide to source the best talent

Pubished 18th February 2020


Search engine optimisation (SEO) is the practice of increasing the quantity and quality of traffic to a website from organic search results pages (SERPs). An SEO professional aims to optimise online content so that it appears at the top of SERPs for a certain keyword.

There are currently 6542 SEO professionals in the UK and 30% of them have changed jobs in the last year. The average contractor daily rate is £400 while the average permanent salary is £38,000.

Fast stats on SEO professionals


LinkedIn Insights, January 2020 | www.itjobswatch.co.uk

0

SEO professionals in the UK

0 %

Changed jobs in the last year

£ 0

Avg. Contractor daily rate

£ 0

Avg. perm salary


Gender breakdown

The SEO workforce in the UK has a male majority of 66% whilst 34% are female.

LinkedIn Insights, January 2020


What schools are producing SEO talent?

Among the universities where most graduates are placed into SEO roles in the UK, Manchester Metropolitan University comes out on top with 72 professionals. The University of Leeds comes in second with 68 professionals followed closely by University of Nottingham with 67.

LinkedIn Insights, January 2020


Top 3 fields of study for SEO professionals

33% of SEO professionals have studied in the Marketing field, while 13% equally have studied in either Economics or Media Studies.

LinkedIn Insights, January 2020


University degrees

Most of the UK's SEO professionals have a bachelor’s degree (67%) while nearly a quarter (24%) have a master’s degree.

LinkedIn Insights, January 2020

Top 3 most common skills among SEO professionals


The number of SEO professionals that list the skill on their LinkedIn profile

0

SEO

0

Digital Marketing

0

Google Analytics


Most common skills among SEO professionals

The top three skills that SEO professionals list on their LinkedIn profile are SEO (99%), Digital Marketing (37%) and Google Analytics (31%).

LinkedIn Insights, January 2020


Fastest growing skills among SEO professionals

Technical Audits, Google Search Console and Ahrefs are the top three fastest-growing skills among SEO professionals.

LinkedIn Insights, January 2020


Top companies hiring SEO professionals

The top companies in the UK that have grown their SEO teams in the last year are Blue Array SEO (85%), ForwardPMX (75%) and UK Home Office (46%).

LinkedIn Insights, January 2020


Industries hiring SEO professionals

The industries where the most SEO professionals have been hired are Marketing & Advertising (2214), Internet (986) and IT & Services (643).

LinkedIn Talent Insights, January 2020


One year growth in industries hiring SEO professionals

In the last year, Financial Services has experienced the biggest growth (39%) in hiring SEO professionals, followed by Staffing & Recruiting (34%) and Civic & Social Organisation (30%).

LinkedIn Insights, January 2020


Industries hiring SEO professionals, gender breakdown

The industries with the smallest gender gaps among SEO hires are Staffing & Recruiting and Civic & Social Organisation.

LinkedIn Insights, January 2020


Top locations for SEO professionals

The areas of the UK that have experienced the biggest growth in SEO professionals over the last year are Liverpool (12%), Tyneside (12%) and Leeds (10%).

LinkedIn Insights, January 2020


Top locations for SEO professionals, gender breakdown

The locations with the smallest gender gap among SEO professionals are Bristol and London.

LinkedIn Insights, January 2020


A meeting room with numerous folders and laptops and notepads on the table

Looking to hire?

If you're looking to hire SEO or other digital professionals please fill in the form below and one of our experts will be in contact.