Marketing Program Manager

Our client who is a leader in the retail sector, is seeking a Marketing Program Manager for a 7-month contract, paying up to £900 per day. Our client is based in Bradford, where there is a hybrid working pattern in place.

This role focuses on planning and running marketing programs across the entire customer journey from customer acquisition to customer cross-sell and upsell, as well as customer success and advocacy programs using all elements of the marketing mix. You will be collaborating with sales, product and marketing colleagues to execute marketing plans and continuously strive for improvement in key program performance indicators.

What is expected of the Marketing Program Manager:

• Content marketing: Work with Digital Content Writers to develop and promote a rich and varied marketing plan that attracts a qualified audience.
• Campaign management: Execute (or work with wider team to execute) campaigns to engage clients through the sales funnel
• Digital marketing: Working with divisional marketing and digital team on campaigns to grow leads and pipeline via inbound digital strategies
• Email marketing: Responsible for planning and execution of outbound email marketing activity
• Event marketing: Support with the planning and execution of face-to-face and online events
• Performance management and analytics: Measure and report on results vs targets; optimise plans and test, measure, research new approaches; analyse and define audience segments to drive campaign plans
• Stakeholder management: Engage with the client’s culture to build a network of relationships with stakeholders via continual communications with your sales, product and marketing colleagues

• Budget management: Responsible for updating budgets and monitoring spend alongside campaign effectiveness/ROI
• Adhoc admin: Carry out any adhoc admin tasks as required e.g. raising POs

What we look for in a Marketing Program Manager?

• Commercial awareness with an eye for detail and understanding of how marketing connects directly to revenue
• Experience in planning and managing integrated marketing plans across all areas of the marketing mix with a focus on inbound digital and outbound tactics
• Ability to support the development of a rich content plan that attracts a qualified audience.
• Confident working with the digital and cross-divisional teams to grow leads and pipeline via inbound digital strategies such as PPC, SEO, social
• Capable of measuring and reporting on results vs targets; optimising plans and testing, measuring, learning to find new approaches
• Able to manage and update budgets; monitoring spend alongside campaign effectiveness/ROI
• Proactive, flexible team player who can work under pressure to achieve results and open to change
• Team player with strong inter-personal with good stakeholder management skills, and the ability to confidently promote ideas and influence peers.
• Able to devise new ideas or methods of working, as well as bring campaigns to in an effective visual manner with support from the central creative team

What the Marketing Program Manager will receive?

• Up to £900 per day
• 7-month contract
• Opportunity to add a leading retail brand to your portfolio

InterQuest Group is acting as an employment agency for this vacancy. InterQuest Group is an equal opportunities employer and we welcome applications from all suitably qualified persons regardless of age, disability, gender, religion/belief, race, marriage, civil partnership, pregnancy, maternity, sex or sexual orientation. Please make us aware if you require any reasonable adjustments throughout the recruitment process.