Marketing Manager

£65,000 | London | Permanent

Posted 13 days ago

IQ Talent Solutions

Our client is a multinational loyalty and benefits company, who are seeking Marketing Manager on a salary of up to £65,000 working from their offices in Central London.

This is an exciting marketing role joining the newly formed European Marketing team based in their London office. You'll be responsible for developing the marketing strategy and plan for key audiences in the financial services sector and delivering the calendar of activities across all channels to support their objectives of winning new clients, growing revenue and delivering more propositions to our existing key clients.

You will be a strong B2B marketer, experienced in the financial services sector, with the ability to develop creative content and compelling messages that translate into sound communication plans, campaigns and marketing results. You'll be experienced in working collaboratively with sales and account teams and skilled at driving engagement to improve brand awareness, create qualified leads and nurturing client relationships to progress new and growth opportunities.

What is expected of the Marketing Manager;

* Develop and manage a clear targeting and segmentation strategy based for key prospects and clients based on commercial objectives, prioritised products and services and a detailed understanding of personas reflecting their objectives, challenges, needs and motivations
* Define and deliver an integrated B2B marketing plan and calendar of activities across the full marketing mix with to create engagement and qualified leads to help build a healthy pipeline of new opportunities with prospect financial services organisations across Europe and progress their development through the buying cycle
* Determine and execute an account-based marketing and communications approach to cross-sell prioritised products and services, grow and protect existing network and financial services relationships
* Develop and execute regionally-specific campaign strategies, consumer insights, content and thought leadership initiatives to target key audiences with new or existing propositions in key markets across Europe
* Work with the Head of Global Campaigns to input into the bi-annual global client thought leadership and brand campaigns, localise assets, plan and execute relevant marketing activities to your target audiences
* Build brand awareness of our client, its expertise and collaborate with the global digital marketing team and PR Manager to maximise the content and campaign opportunity across PR, email communications, paid, owned and earned media campaigns
* Input into and manage the content strategy, messaging framework and narrative relevant to our expertise and propositions for the sector, oversee its development and manage its distribution
* Support the progression of significant opportunities and contribute to win themes, content and design ideas for the development of RFP submissions and presentations
* Report on performance and KPIs to demonstrate impact, attribution and the commercial value of marketing spend
* Actively manage the quantity and quality of our marketable contact database, ensuring the mapping of key decision makers and influencers against our prioritised propositions for both prospects and clients
* Collaborate effectively with other internal marketing teams to align strategies, share content and learnings
* Be a guardian of the brand, its creative execution and communication to ensure the consistency and quality of all regional sales and marketing materials

What we look for in a Marketing Manager;

* Strong commercial experience of B2B marketing and lead generation across channels working in the financial services sector
* Previous experience of working in loyalty, card or added value benefits/rewards preferred
* Experience of marketing to and communicating with clients, with card network/issuer understanding an advantage
* Understanding or experience of working in a business with multi-functional teams and a large portfolio of products and services
* Excellent planning and organisational skills with the ability to manage multiple projects simultaneously and deliver on time
* Ability to work strategically, challenge constructively and translate ideas into pragmatic plans with good attention to detail
* Extremely collaborative, excellent stakeholder management and communication skills
* Results-driven, strong commercial acumen, naturally inquisitive with good analytical skills
* Strong in content marketing, development, research and technically capable
* Experience of using Salesforce CRM and account-based marketing would be advantageous

What the successful candidate will receive;

- A base salary of up to £65,000

- Luxury offices

- Modern working environment (extremely warm and friendly)

InterQuest Group is acting as an employment agency for this vacancy. InterQuest Group is an equal opportunities employer and we welcome applications from all suitably qualified persons regardless of age, disability, gender, religion/belief, race, marriage, civil partnership, pregnancy, maternity, sex or sexual orientation. Please make us aware if you require any reasonable adjustments throughout the recruitment process.