£35,000 | London | Contract
Posted 23 days ago
Our client is a multinational loyalty and benefits company, who are seeking a B2B Content Marketing Executive on a fixed term contract for a period of 12 months paying a salary of up £35,000. This will be based in their luxurious offices in Central London.
You will work within the Proposition Marketing Team, this role works closely with Product and Commercial teams of the business and is responsible for the delivery of the proposition content for the key products delivered in this product portfolio. Delivery will take the form of PPT decks, videos, whitepapers, short form and social content, infographics, newsletters and more.
What is expected of the B2B Content Marketing Executive;
* You will be actively involved in understanding and articulating the proposition of various loyalty products; and maintaining positioning and messaging frameworks with each product update or release
* You will ensure that all messaging is benefits led, responds to client needs, customer wants, competitive landscape and market dynamics and supports account-based marketing efforts
* Proposition Launches: articulate Loyalty Propositions to be consistent with all other loyalty products and assist with launching new propositions internally and externally, briefing sales & marketing teams as appropriate, and producing the according collaterals
* Manage key stakeholder to keep projects to time and budget
* Work closely with regional marketing teams to support Marketing plans and GTM plans for loyalty propositions
* Deliver short form content supporting thought leadership activity as required, supporting Strategy Director and adapting content for channels as required
* Deliver new content for the Loyalty area of the website as required
* Support Client Account team with content and collateral to help position products for key clients
* Help ensure team delivers regular, updated case studies via multiple channels and styles
* Strategic input into ongoing development of appropriate sales support collateral to drive new business development opportunities at industry and sector level.
* Support RFP responses with appropriate proposition collaterals, market information, case studies
* Support regional marketing on events / trade conferences organisation by making sure we showcase the right propositions. Manage production of effective collaterals and materials.
* Work closely with DesignStudio and external agencies to deliver forward thinking, quality, creative content.
What we look for in a B2B Content Marketing Executive
* Experience in B2B marketing
* Experience in B2B content writing
* Solid understanding of Proposition Marketing
* Some background in design and strong creative skills desirable
* Very strong PowerPoint skills
* Very strong writing skills
* Strong attention to detail
* Experience in developing and delivering video, website and social content
What the successful B2B Content Marketing Executive;
- A base salary of up to £35,000
- Luxury offices
- Modern working environment (extremely warm and friendly)
InterQuest Group is acting as an employment agency for this vacancy. InterQuest Group is an equal opportunities employer and we welcome applications from all suitably qualified persons regardless of age, disability, gender, religion/belief, race, marriage, civil partnership, pregnancy, maternity, sex or sexual orientation. Please make us aware if you require any reasonable adjustments throughout the recruitment process.