Marketing Communications Executive

£42,000 | London | Permanent
Posted 9 days ago

Marketing Communications Executive
£ Competitive

IQ Talent Solutions are delighted to be working with one of our key clients supporting with the recruitment of a Marketing Communications Executive to support the EMEA demand generation marketing programme, based out of their London head offices

The role will be to build awareness for and support the sale of internal product offerings throughout the full buyer journey by generating engaging marketing content, evaluating and identifying the best formats and marketing channels/tools.

Duties & Responsibilities

* Creation of integrated online & offline marketing communications content and collateral, for use by local in-country operating companies across EMEA.
* Developing messaging hierarchy - ensuring consistency across business lines
* Ensuring content usage is maximised by deconstructing and repurposing for use across a variety of channels and media
* Managing agencies: briefing and managing delivery of projects to time and within budget.
* Ensure that content has the maximum buy-in and up-take across the region.
* Responsible for collecting submissions for and creation of case studies/ success stories and white papers.
* Co-ordinate copy translation through translation (internal or external) agencies.
* Monitor the market to bring ideas on the latest communication methods in marketing products / solutions.
* Monitor and report on competitor communications.
* Working with PR, develop and drive social media strategy that supports demand generation activities
* Drive online tactics in support of demand generation activities
* Drive for tangible and measurable results (e.g. new revenue streams, higher efficiency, faster time to market, increase in reach, awareness and conversion)
* Take part-ownership of a content programme that ensures all corporate website content is performance monitored and measured against key KPIs. Have a mechanism in place to proactively commission enhancements targeting non-performing content

Skills & Experience

* Candidates will ideally have a well-rounded background that includes digital marketing planning, marketing workflows; and behavioural marketing principles
* Preferably you will be educated to degree level in Business/Marketing/Communications/Media with a CIM qualification a distinct advantage
* Proactive and dynamic individual with excellent communication skills (written, verbal and interpersonal).
* An excellent grasp of English and proven experience in developing targeted written communication.
* Experience in delivering integrated online and offline content.
* Customer focused - able to take information and translate it into customer driven benefits, with effective internal and external communication messages
* Excellent understanding of measurement systems with the ability to set-up metrics that enable understanding of the impact of marketing communication activity
* Experience of dealing with copyright & managing translations

InterQuest Group is acting as an employment agency for this vacancy. InterQuest Group is an equal opportunities employer and we welcome applications from all suitably qualified persons regardless of age, disability, gender, religion/belief, race, marriage, civil partnership, pregnancy, maternity, sex or sexual orientation. Please make us aware if you require any reasonable adjustments throughout the recruitment process.

For more information about this role, please contact:

Rachel Loughlin
0161 237 0063

See Rachel Loughlin's jobs
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