CRM Product Owner

£75,000 | London | Permanent

Posted +1 month ago


Contract Type: Fixed-Term until December 2020

Working Pattern: Full Time

Working Hours: 35 hours per week

Salary: Up to £75,000 plus 3% flex benefit

Key Accountabilities

* Development, socialisation and agreement of the Product Strategy for CRM as a tool for customer engagement, service and analysis
* Creation, socialisation, agreement and management of the Product Roadmap for CRM, as per the above
* Communication of the Product Roadmap to Scrum Master, ensuring that it is appropriately costed, timed and delivery is agreed by colleagues in IT
* Creation, prioritisation, socialisation and management (in collaboration with the Scrum Master and business stakeholders) of the Product Backlog
* Development of stakeholder-agreed prioritization criteria for development, and the collaborative application of these to the Product Backlog
* Creation, in close collaboration with the Scrum Master, of financial forecasts for the CRM Product and for the business and change projects running alongside this
* Performance management of the CRM product (and associated products such as eMarketing, analytics, etc.) including creation of Product and Customer Outcome KPIs
* Management of stakeholders, especially including agreement of product backlog, definition of minimum viable products, and agreement of changes within this during the project
* Managing strategic stakeholders through the changes in business practice, structure and governance needed for better customer engagement and use of CRM
* Communication of agile method and roles and responsibilities to key stakeholders involved in projects, especially stakeholder involvement in ceremonies and Scrum.
* Ownership of business change projects around the CRM and related products, including ensuring change actions and projects are appropriately delegated and communicated to Business Owners
* Writing user stories, and attending Backlog Grooming sessions to work with the Scrum Master on the appropriate translation of business user stories into technical requirements
* Release planning (in close collaboration with the Scrum Master), and communication of release plans to appropriate business stakeholders
* Attending Scrum Ceremonies, and being seen as a respectful and willing servant leader of the development team alongside the Scrum Master
* Ownership of the quality of the product for end-users, and of quality / UA testing with users
* Ownership of customer testing, design testing, and UI / UX processes to ensure that the customer view is front and centre at all times, especially with regards to the production of new communications, templates, and customer journeys
* Ownership of persona-based customer journey analysis, and basing development and CRM functional prioritisation on improving persona outcomes at journey points.
* As a member of the Shaping our Future programme team, you are expected to be an ambassador for the programme as a whole. This means working collaboratively across the team and continuously improving our ways of working. You may be asked to support other projects to help manage demand peaks and everyone on the team will be involved with supporting staff engagement.

Knowledge, Skills & Experience


* An in-depth understanding of all aspects of Customer Engagement using CRM, and comfort advising TLS on legislative, procedural, technological, and people impacts and aspects of CRM implementation and customer engagement generally.
* Experience of managing products in Agile Scrum, or Scrum-related agile methodologies.
* Talented facilitator and stakeholder manager, garnering wide understanding, support and ownership of the CRM and customer engagement plans and ways of working.
* Experience managing a portfolio of business projects across people, process, technology, governance, etc. to meet customer engagement outcomes.
* Natural strategic thinker, with experience of customer engagement strategies and implementing best practice in improving customer outcomes at different touchpoints.
* A change-focussed, IT literate individual, with an excellent understanding and experience of CRM capabilities (esp. D365) and their impact on the business.
* A natural leader, with wide experience of managing diverse stakeholders and bringing people together around products and changes.
* Thorough planner and self-manager, with experience of planning within a Scrum environment, and managing stakeholder expectations in an Agile way.
* Experience of forming strategies and programme plans around Customer Engagement, CRM, Customer Analytics, Customer Service.
* In-depth knowledge of the technology capabilities needed to implement effective customer engagement in an organisation.
* In-depth knowledge of the processes, policies, and procedures that would typically be formed in a best-practice customer engagement team and wider stakeholder network.
* Experience of customer / member segmentation and analysis and applying segmentation techniques to all aspects of the business (comms, DM, web experience, contact centre, etc.)
* Ability to think and act pragmatically on Customer Engagement, balancing this with other change objectives at TLS, and realistically assessing the pace of change possible in a busy and change-fatigued client. Never letting perfect be the enemy of better.
* Strong communication and stakeholder management skills (listening, influencing and persuasiveness), capable of dealing effectively with all levels of staff.
* Experience of dealing with and effectively managing executive stakeholders, and of driving key decisions and papers through executive governance structures.
* The ability to work well under pressure and deliver to deadlines within all areas of the business.
* Experience of being involved in significant business change including staffing, cultural, financial, transactional, IT and overall performance implications
* A natural, thorough and gifted report writer, bringing clarity, persuasiveness, accuracy, and "90% right first time" to their ways of working
* Experience of working in a Dynamics365 environment (or of using similar systems such as Salesforce, Oracle, SAP etc.) to meet Customer Engagement challenges)

Knowledge, Skills & Experience

* Desirable
* Understanding of similar organisations (professional bodies, accrediting bodies, legal organisations, etc.)
* Experience or knowledge of developing and establishing data governance and data management through CRM
* Direct Marketing qualification, certification, or professional affiliation.

Planning & Organising

* Excellent and proven Programme planning and Portfolio planning experience, including the identification of technical and business interdependencies.
* Use of agile methodologies, especially in planning business resources and setting business expectations of delivery.
* Use of project planning tools including RAID logs, RACI, backlogs, Epic & Story management, MVP definition, charters, PIDs, business cases etc.
* Planning and organising own work as well as the work of their project team
* Comfortable in direct line management of business resources, and in setting appropriate stretch targets, KPIs and development objectives for staff that relate to project goals.
* Managing effectively several projects/workstreams and stakeholders with competing deadlines, priorities and interests
* Highly collaborative, integrating and aligning plans with a broad range of internal and external functions
* Comfortable working and planning in Programme environments, and familiar with typical programme processes such as TDA, Stage Gates etc.
* Being flexible as projects and priorities change - and initiating flexibility based on customer need and outcomes
* Job requires the ability to forward plan as well as the ability to deal with several stakeholders with competing deadlines and priorities
* Understanding of how to work with different parts of the business and how to manage their priorities and competing interests
* Collaborative role, needs to integrate and align plans and strategy with broad range of internal and external functions


* Managing a portfolio of projects and indirectly development stakeholders. Likely direct line management of multiple business individuals.
* Engaging staff at all levels across the organisation, ensuring their participation in virtual teams to achieve delivery.
* Portfolio of projects, worth multiple millions of £s over 4 years.
* Based in Central London, occasional travel to other Law Society sites may be required.
* Flexibility is essential to meet committed project deadlines.
* Full time role

InterQuest Group is acting as an employment agency for this vacancy. InterQuest Group is an equal opportunities employer and we welcome applications from all suitably qualified persons regardless of age, disability, gender, religion/belief, race, marriage, civil partnership, pregnancy, maternity, sex or sexual orientation. Please make us aware if you require any reasonable adjustments throughout the recruitment process.