Head Of Marketing Strategy (online And Offline Media)

£65,000 | Manchester | Permanent
Posted 1 month ago

Head of Marketing Strategy (online and offline media)
£65k plus bonus and benefits
Manchester (city centre)

ECOM have a fantastic opportunity for a passionate and experienced marketer to join a rapidly growing international retail company. Based in the heart of Manchester, our client have been in business for over a century and employ thousands of talented people worldwide. Moving from strength to strength they have just launched a huge scale international expansion. Disrupting the landscape of digital advertising, our client are continuing to heavily invest into their digital strategy.

Role:
• Working at a strategic level for all media – passing strategy to the planning manager
• Working across multiple brands
• Working to continuously improve media investment planning
• Delivering accurate media mix forecasts and plans
• Working closely with wider teams to create cross channel communication plans
• Develop digital strategies for paid media channels
• Key point of contact for media agencies
• Introduce new channels and ideas to reach customers
• Innovate the way marketing effectiveness is measured by developing new tools and methodologies
• Line management of the media planning team
• Budget management in its millions
• You will not be responsible for executing paid media campaigns
• Digital innovation
• Highly experience of using measurement tools
• Taking responsibility for growing the existing media team

You:
• Management experience
• Agile
• B2C
• Forward thinking
• Data driven
• Experienced managing £500k plus budgets
• Experience of attribution and econometric modelling
• Highly experience with data, reporting and analytics
• Forecasting experience
• Working cross channel – brand, agencies, digital etc.
• Strong leader and people management skills
• Paid media strategy
• Ownership of media strategy
• Online and offline paid media experience

To apply and to find out more, please send your full CV to – emma.haslam@ecomrecruitment.com

For more information about this role, please contact:

Emma Haslam

emma.haslam@ecomrecruitment.com
0161 237 0032

See Emma Haslam's jobs
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