Marketing Commuications Executive

Competitive | Northampton | Permanent
Posted 1 month ago

Marketing Communications Executive

InterQuest Solutions are delighted to be working with one of our key IT solutions clients supporting the recruitment of a Marketing Communication Executive to support their clients on a permanent basis.
• Creation of integrated online & offline marketing communications content and collateral, for use by local in-country operating companies across EMEA:
• Developing messaging hierarchy – ensuring consistency across business lines
• Ensuring content usage is maximised by deconstructing and repurposing for use across a variety of channels and media
• Managing agencies: briefing and managing delivery of projects to time and within budget.
• Ensure that content has the maximum buy-in and up-take across the region.
• Responsible for collecting submissions for and creation of case studies/ success stories and white papers.
• Co-ordinate copy translation through translation (internal or external) agencies.
• Monitor the market to bring ideas on the latest communication methods in marketing products / solutions.
• Monitor and report on competitor communications.
• Be willing to work as part of a team to contribute to any other tasks as necessary.
• Working with PR, develop and drive social media strategy that supports demand generation activities
• Drive online tactics in support of demand generation activities
• Drive for tangible and measurable results (e.g., new revenue streams, higher efficiency, faster time to market, increase in reach, awareness and conversion)
• Take part-ownership of a content programme that ensures all corporate website content is performance monitored and measured against key KPIs. Have a mechanism in place to proactively commission enhancements targeting non-performing content.

• A well-rounded background that includes digital marketing planning, marketing workflows; and behavioral marketing principles
• Digital Marketing: Experience with email, mobile, web and other digital media, including marketing campaign best practices;
• Content Marketing/Marketing Automation: Understanding the content marketing lifecycle, as well as related lead nurturing, lead scoring, content management and content delivery activities
• Use of Multimedia marketing tools is an advantage.
• Data analysis and presentation skills
• Ability to manage multiple projects and deadlines
• Degree in Business/Marketing/Communications/Media or CIM qualification is an advantage.
• Second European language is an advantage
• Demonstrable writing capability
• Experience in delivering integrated online and offline content.
• Self-educator and creative thinker – keeps up to date with the latest and most appropriate communication methods and able to advise and counsel the business divisions when required.
• Excellent co-ordination skills.
• An eye for detail with proven proof-reading skills.
• Team player with ability to build relationships across the business.
• Good understanding of different international cultures and behaviours - ideally experience of working in an international environment.
• Excellent understanding of measurement systems with the ability to set-up metrics that enable understanding of the impact of marketing communication activity.

For more information about this role, please contact:

Vashanta McKenzie
0161 237 0065

See Vashanta McKenzie's jobs
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