Content Marketing Manager

£36,000 | Manchester | Permanent
Posted 4 months ago

CONTENT MARKETING MANAGER
£35k Salary and Bonus
Manchester City Centre

ECOM are working with an established start-up Fintech Business, who have international presence and a vast portfolio of clients across a wide variety of industries. This is a fantastic opportunity to lead the marketing activities and grow the team.

Located in XYZ in Manchester, you will be working in the heart of the Northern Fintech hub. XYZ is designed to fully embrace the working and lifestyle needs of contemporary business. It is a new, radical landmark of a cutting edge working culture.

Working in a leading industry and for a company located in a world class environment, this is a great opportunity for you to excel your marketing career at the start of a very exciting journey!


THE ROLE

As the Content Marketing Manager, you will be responsible for generating and delivering the content marketing strategy across all channels. Working closely with the Managing Director, this is a fast-paced role in a B2B marketing environment where you will have the responsibility to drive engagement, traffic and leads that deliver sales and customer retention.

In this role, you will write content marketing pieces ranging from blogs, reports, social media and newsletters as well as coordinate and execute campaigns across multiple channels. You will have the opportunity to coordinate events and support other activities across marketing and communications.


Responsibilities:

• Content writing – blogs, website, newsletters, whitepapers, press releases, promotional material, case studies, webinar content, sales collateral

• Own and develop the editorial calendar, ensuring it serves the entire content funnel

• Research – competitor news and intelligence, market insight and intelligence, industry news, marketing sizing and profiling

• Blog development – researching and producing SEO friendly blogs in line with content strategy, managing the calendar and marketing activation

• Campaign marketing – support coordination of events, campaigns and website activity with engaging content in a range of formats including product guides, interactive online content, infographics, campaign landing pages, webinar content and presentations

• Social Media Management – manage content strategy and calendar

• Analyse marketing campaigns measuring engagement & content ROI


Your experience:

• Previous experience in a Content Marketing role
• Demonstrable experience of writing effective and engaging content for B2B audience
• Experience in finance / payments highly desired (or tech/software would be beneficial)
• Ability to write about complex processes into business focused benefits for non-technical audience
• Experience with CRM systems – Hubspot & Salesforce would be ideal
• Proficient in using Wordpress or similar
• Organised and excellent time management
• Editorial mind-set and creative flair
• Understanding of writing for SEO
• Experience with content management systems
• Self-starter with a passion to succeed
• Ability to communicate confidently with all stakeholders

For more information about this role, please contact:

Leanne Littler

leanne.littler@ecomrecruitment.com
0161 237 0023

See Leanne Littler's jobs
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