Digital Marketing Specialist (Analytics, Tracking & UX)

£30,000 | | Permanent
Posted 5 days ago

Digital Marketing Analyst

Location: West Midlands

Salary: £30K

My Client are a FSTE 250 company and a leading provider for specialist finance. They are looking for a Digital Marketing Specialist in Analytics, User Experience and Tracking. If you are someone who lives and breathes analysis and business performance we want to hear from you.

Working with the Digital Marketing Manager, you will work closely with all departments across the business to identify and implement innovative ways to use data to enhance customer experience, drive growth & customer retention.
Do you have knowledge of Google Analytics, Google Tag Manager and Web User Experience tools? WE WANT TO HEAR FROM YOU!

THE ROLE

- Manage Google Tag Manager across multiple web properties and setup Google Analytics accounts
- Analyse online behaviour, conversion data & customer journeys
- Report on analytics & key metrics
- A/B testing for multiple products
- Analytics for paid marketing traffic & behaviour, site conversions and purchase funnels from marketing and operations departments
- Suggest new strategies for digital activity
- Training & coaching team members on tracking and analysing campaign activity
- Measure & monitor web traffic, campaign performance and customer touchpoints

EXPERIENCE YOU NEED

- Digital Marketing qualification
- Minimum 5 years’ experience in digital experience
- Experience in web based insight and tracking platforms and experience in managing & analysing marketing attribution
- Advanced skills in Google Tag Manager, Google Analytics including A/B testing tools such as AdWords, DoubleClick, User Experience & SEO tools
- Analytical and insight skills, strong experience in using digital/web analytics tools
- Knowledge of Optimisation, UX, Marketing, Content
- Excellent communication & presentation skills





Amazing company with fantastic career progression opportunities across the Group.

Apply now to find out more

For more information about this role, please contact:

Leanne Littler

leanne.littler@ecomrecruitment.com
0161 237 0023

See Leanne Littler's jobs
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