Head Of Digital

£75,000 | Manchester | Permanent
Posted 17 days ago

Head of Digital
Manchester
Up to £75,000 DOE

ECOM are proud to be working with a leading healthcare provider who are searching for a Head of Digital to join the team based in Manchester.

We are looking for someone who can provide a clear structure and take ownership of providing a strategic view during this period of transition. This is an incredible opportunity for a powerful and personable leader to take control of all elements such as strategy, implementation, team structure and overall vision.

Role:
• Lead and implement the new digital strategy while also being hands on when required
• Delegation of activities across the marketing team to achieve the best results
• Working with: email marketing, social media, analytics, CRM, video, PPC, SEO, CRO, content, programmatic and display
• Management of marketing team (some who will be based in Manchester and some at another location)
• Work closely with the Marketing Director to report on performance (inc. strategy, implementation, budgets, and successes) directly to the SMT and CEO.
• Mainly B2C, small elements of B2B
• Responsible for a marketing budget (millions)
• Educated the team in the latest trends, tactics and platforms
• Lead generation
• Help with developing the existing digital team and bringing in more experts who will help with the success of the new digital strategy
• Working closely with other Head of in the business to ensure business strategy is aligned and maintaining brand consistency
• Measured on KPI with a focus on e-commerce sales and lead generation for the business
• Liaise with agencies
• Ensure that all digital activity is aligned with regulations
• Website maintenance and testing to improve productivity

Essentials:
• Experienced using Google Analytics
• Problem solver and creative thinker - ability to provide practical solutions to any digital problems
• Strong gravitas
• Drive commercial performance through e-commerce and lead generation
• Strong project management skills and experience
• Strong knowledge for all digital channels including: email marketing, social media, analytics, PPC, SEO, CRO, content and display
• Outstanding leadership skills with the ability to motivate and encourage development
• Strong knowledge of website development and the ability to help shape the new website which will be launching later this year
• Experience of managing multi-million pound budgets
• Proven results and success
• Excellent stakeholder management skills and build long lasting relationships
• Highly analytical - ability to produce reports and analyse campaigns and KPI’s
• Experienced working in a fast paced environment and under pressure.
• Looking for someone who can come in and hit the ground running.

With locations nationwide you must be prepared to travel to another location 3-4 times per month for 1-2 day visits.

To apply, please send your CV to – emma.haslam@ecomrecruitment.com

Interviews will commence immediately

For more information about this role, please contact:

Emma Haslam

emma.haslam@ecomrecruitment.com
0161 237 0032

See Emma Haslam's jobs
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