Marketing Analyst

£55,000 | London | Permanent
Posted 1 month ago

Title: Marketing Analyst
Salary: c. £55,000 – flexible
Degree Background: Statistics, Computer Science, Mathematics, Operations, Research or other quantitative field.
Key Skills: SQL, SAS, R, Python, marketing analytics, campaign analytics, statistical modelling

The role: I’m currently looking for an experienced data analyst with a passion for data science and a background in marketing analytics to join my client during an exciting time of company expansion.

My client is online soft gaming operator and global social gaming provider operating in a market valued at £2.91 billion in 2017. The role is within their analytics department and you will be responsible for the optimisation of communication spend across all channels to ensure that the business gets the best return of investment for its marketing expenditure.

Should you have experience in using open source programmes such as R and Python, and looking to gain entry into a data science type role, this position offers the opportunity to learn on the job and develop as the company grows.

Your key responsibilities will include:
• Analyse customer data and campaign responsiveness to build actionable profiling and segmentation
• Support the marketing team by pulling data queries and evaluating customer performance and marketing effectiveness
• Using statistical analytics to identify players that require bespoke targeted campaigns

Desired skills and experience:
• Understanding of marketing from an analytics standpoint
• Extensive professional experience with SAS or SQL
• Ability to analyse raw data, draw conclusions and suggest actionable insights

Given the nature of the role it is essential you possess the specific ability to explain technical concepts and analysis implications clearly to a wide audience. The ability to plan and organise your own workload, while focusing in an energetic and fast-paced environment is a must.

For more information about this role, please contact:

James Sandbrook

james.sandbrook@itqanalytics.com
0207 516 1231

See James Sandbrook's jobs
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