CRM Analytics Director

£160,000 | Hoboken | Permanent
Posted 1 month ago

CRM Analytics Director Role With Disruptive Tech Player - $150,000


The sector leader within the fastest growing tech space in the East Coast, is looking for a senior hire to drive forward their CRM Analytics practice.


The focus of this role will be defining and implementing a CRM infrastructure across all marketing channels, which allows for rigorous analytics assessment on a day-to-day basis



What You Will Be Doing:

Revenue maximization through building a CRM best practice
Hands on building of data linkatures between digital marketing and acquisition channels
Act as cross-discipline lead within personalization strategy and performance management
Be a lead within 3rd party vendor management
Build out with VP of Performance Marketing a KPI structure for assessment & Analytics
Drive data pipelines across organic and paid channels
Extensive AB & Multivariate Testing


Who We Are Looking For:



Over 6 years within Digital Marketing, with 4 of these in a CRM Analytics role
Educated to degree level or above
Passionate about the sport or gaming industry a plus
Comfortable using AB testing tools such as Optimizely
Time spent within different performance marketing channels
A leader within content creation and multi-platform personalization efforts
Able to leverage app personalization for ROI
Can report to C-Level on a regular basis
A thought leader within the relationship of UX & Analytics


Location:

NYC



Salary:

$1250,000 - $150,000



For more information on this role or other East Coast Roles, please reach out to James Pottow

For more information about this role, please contact:

James Pottow

james.pottow@interquestgroup.com

See James Pottow's jobs
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