Marketing Executive

£35,000 | London | Permanent
Posted 6 days ago

A brilliant opportunity for a Marketing Executive to work on a one year FTC with a large British Publisher, generating new digital revenue streams. You will be a part of a brand new unit, helping support the new business unit, new concepts, validating and testing model assumptions before letting them go live.

The role
• Ensuring multi-channel, integrated campaigns are produced and implemented effectively so customer acquisition and engagement are optimised
• Analyse digital analytics to provide real time with summary insights into sales performance on an ongoing basis
• Building the CRM strategies that drive loyalty and repeat purchase
• Manage campaign and program budgets across the social side to meet KPIs
• Support the Head of Marketing to shape proposition messages and ensure that they are relevant to the targeted audiences.
• Help in the strategic planning process for selected business projects, gaining input and buy-in from editorial, commercial and product teams.
• Contribute to the improvement and innovation processes which will drive effectiveness and efficiency.
• Execute and optimise digital campaigns to achieve set targets and KPIs.
• One year experience running paid campaigns across social media
• Managed the end-to-end campaign process from briefing back through delivery
• Monitoring, evaluating and reporting results against set key targets on a daily basis to apply future activity, producing reports that can be disseminated at all levels.
• Track record of gathering and analysing market/customer intelligence and data to generate insights and develop effective plans
• Knowledge of digital acquisition and best practice retention management, testing and rollout strategies.

For more information about this role, please contact:

Jack Hodgson-Phillips
0207 258 2380

See Jack Hodgson-Phillips's jobs
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