Customer MArketing Manager (CRM)

£60,000 | London | Permanent
Posted 17 days ago

A top Financial Tech organisation is on the lookout for a Customer Marketing Manager to join their rapidly expanding team. This is a new opening within the team and a key hire for 2017/18. The team is full of experienced top Digital Marketers coming from a range of backgrounds. Based in Liverpool Street, this is an opportunity to take full ownership for consumer communications and CRM strategy.

The Role

• Develop and project manage the roll out of multi-channel contact strategies that optimize spend and maximize customer life stage migration
• Own planning, deployment and business readiness processes for CRM campaign portfolio.
• Champion a best-in-class customer experience across all campaign channels where relevant, including email, mobile, web/landing pages & offline
• Create cutting edge CRM programs alongside relevant stakeholders
• Ownership of the delivery of our trigger based communications, committing to engagement and revenue KPIs.
• Implement and develop processes to ensure the collaboration of the internal & external teams involved in CRM execution
• Work closely with Product Managers to ensure relevant and targeted offers and content.
• Manage the CRM agency/internal designers/writers to ensure the brief is understood and all deliverables (content, design, build) are on time and on budget.
• Major stakeholder in the roll-out of key CRM projects, including: referral marketing, loyalty initiatives & customer data enrichment.

Essential Skills and Experience

• 4 years’ experience with Salesforce/Exact Target or a similar platform
• an understanding of HTML
• Results-driven: ensuring marketing activities fulfil strategic goals & drive results
• A willingness to work flexibility with an ability to adapt in a fast moving environment

For more information about this role, please contact:

Zach Lander
0207 258 2394

See Zach Lander's jobs
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