Mobile Recruitment: Optimising Accessibility For CandidatesPaul Sharpe | February 9th, 2017
As more and more job seekers are using smartphones to look for new opportunities, mobile recruitment has taken the spotlight across the industry. It is now essential for any recruitment agency to have a strategy in place in order to engage with candidates utilising this technology to obtain a competitive advantage.
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InterQuest’s own Paul Sharpe, Managing Director of Enterprise gave his thoughts to Recruitment International about how companies can optimise recruitment accessibility for the needs of all candidates.
“In 2017, recruitment companies should have mobile functionality on their websites as a matter of routine. However, it’s vitally important to understand your strategy and how this supports both the business and the candidate’s needs. Candidates largely use mobile devices to access an agency's website and browse jobs but they typically apply later in the evening via desktop or laptop. This is down to practicality more than anything; mobile devices are not ideal for uploading documents like CVs and also candidates are rarely able to converse with recruitment consultants in their working hours.”
“So mobile functionality is about making the service engaging by using innovative techniques to make the process as easy as possible for the candidate. We do this through removing pain points; a live chat function for instant communication, a register your CV option with integrated LinkedIn functionality and the ability to quickly connect with a trusted expert consultant. Recruitment is evolving and is now all about credibility, engagement and influence. Maximising every channel possible will help the best agencies survive these changing times.”
If you would like to read the full article you can find it here.